Impact of social media on the travel industry

23 Jul
It is amazing how it has changed the world of tourism industry today thanks to social networks.     The tourism business is the second most important billion dollars business  in sales after media companies during the 2010 – 2011 according to Forbes Magazine.    And these two types of businesses are changing the world today!I remember the days of ancient times, when I was 17 years old and working at a prestigious hotel in my hometown in Chile. This hotel had everything modern that time, Telex, Fax and DDI.    To take the national or local  booking it was easy, but it was very difficult international booking, with calls being cut or simply ended the role of the fax!

Today, we are in a new era of communications (internet) and the client of tourism has changed, the customer not only wants to see a web page with nice photos. Today he wants to interact with your local travel agent or local guide, want to see videos (youTube or Vimeo), have some posting to Twitter or Facebook or just comment and show your pictures and experiences on WordPress or Blogger.   Today, tourism and hotel companies have understood the need for this new client and created new business strategies and marketing through solciales networks.

Four Pillars Hotels in the UK, is one of the hundreds of companies worldwide that are using this platform and deliver information importarcia, maintaining contact with current and future customers.


The world is changing and the E-tourism as well, making this business is today more open to everyone in the world and not just for some …



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