Does Social Media Really Drive Startup Sales?…I think Yes!

23 Sep

Video:

Today everyone knows about how is important to be involved in social media for your business from small business to Big companies, but all companies aren´t believing it yet. Look this example:

“Several months ago General Motors and its $10 million marketing budget walked away from Facebook, announcing that advertising on the largest social media platform in the world had “no value.” (As I write this, however, GM is considering returning to Facebook, and the man who made the decision to pull the ads was just fired.)”

Well, Travel Industry has well known about social media today for the industry and the new customers “Foreig Independent Travel – FIT”. Travelers use more and more social network for buy and make booking trips.

For other hand Social Media is growing and growing every year and made growing business which are involved it. Look the follow social media web site for Independent travellers:

http://www.localguiding.com/en/tours?location=puerto+varas

Social media is the greatest tool to launch an advertising campaign for any product or service, for its huge viral effect given great exposure to people with the huge number of users who are on these platforms, such as Facebook, Twitter , Youtube, looking only currently have more relevance in terms of the Internet. Well there are a lot of social networks. And best of all, they are a powerful marketing tool for business today.

Take a look:

http://blog.hubspot.com/blog/tabid/6307/bid/33504/New-Data-Reveals-How-Marketers-Use-Social-Media-INFOGRAPHIC.aspx/

You also have to keep in mind that through Social Media can be aware of the latest news, events, conferences, articles, videos related to your industry, tutorials of all kinds apart from having the views of consumers in real time both positive and negative, so act accordingly. And avoid the mistakes of a marketing campaign for your product or service and improve it according to the user experience.

In short, social networks were born to stay with us … And you … What are you waiting for?

Full article:

http://www.readwriteweb.com/start/2012/08/does-social-media-really-drive-startup-sales.php

By Andres

Chile, fastest growing iOS & Android markets by active devices in Latinamerica

28 Aug

Flurry.com analysis firm, famous for making predictions of trends in technology, has delivered a new report on the adoption of devices with iOS and Android systems worldwide.

Within the first places with this type of device does not vary with respect to other years. First is the United States with 165 million units followed by China with 128 million phones. The list continues with the UK, Japan and South Korea in the top five.

Meanwhile, the market for growth China leads the list. China has had an increase of nearly 400% over the years, similar to the annual phenomenon occurred in Russia and Brazil in July 2012.

However, the second in terms of market growth has caught the market analysts. In this study the second fastest growing  have Chile what having a growth rate of 279%, which according to research firm measures should to innovation in the country as Startup Chile and economic growth of between 5 years to 6%. This translates to a lot of Chilean social stratum medium to medium low, are having more and better affordable situation and therefore can buy these computers are more accessible than those developed by Apple.

But because so much about Chile surprised. Our country a decade ago showing figures coming very attractive and competitive level in Latin America, and it is no surprise that our country is very attractive for large economies, resulting in more development opportunities for the local population. For example, in the latest study by the firm of USA, Atkearney.com has again placed our country in second place behind Brazil to be a very good market for companies in the Retail, check the link:

http://www.atkearney.com/images/global/pdf/Global_Retail_Expansion_Keeps_On_Moving.pdf

Moreover, in the last study of market facilitation, according to The World Economic Forum, Chile ranks No. 14, after Germany. Far behind its Latin American peers Uruguay (40), Costa Rica (43), Brazil (84) and Argentina (96). Check the link: http://www3.weforum.org/docs/GETR/2012/GETR_OverallRankings.pdf

Other firms related to the analysis of consumer technology including IDC Latin America, said the expectations in our country are high and the numbers should continue to grow. For example, most of the tablets sold during 2011 in our country had an operating system Android. These figures have attracted the attention of Google executives who could submit higher bids in this new market and thus more Chileans enjoy global technology.

By

Andres

See full Flurry.com  inform here:
http://blog.flurry.com/bid/88867/iOS-and-Android-Adoption-Explodes-Internationally

 

 

 

The Last Days of Groupon !!!

21 Aug

 

Like so many other companies who are born with the help of internet, Groupon is very complicated these days in the retail business, travel, entertainment at a low cost to customers.
But there is much new in this type of “Company on line” over traditional
As an example, I will write about Hospitality and Tourism, and imagine what could be the problem of the “suppliers” and because they are losing money today.
First, I think Groupon should require suppliers to deliver a “lock” for their reservations, these quotas are travel, tour programs, hotel rooms or restaurant tables, which are the typical products you find in this online portal. But what if the seller are hotels, travel agencies,  restorans or fail to sell the Groupon? May be that large firms with higher levels of promotion, improved marketing channels, can be sold as “last minute”, but again we have the question …. And what about the medium or small vendors who do not have these channels and who also want a small piece of cake? … Many lose, or should put money to stop the loss.

As has always been the “middlemen” take a good commission product of many companies, and make their fortunes with this, and do not protect their providers … Providers at the end of the day, tired and end their contract with these companies, as is happening today with Travel Wholesalers and Travel Agencies, that every day are losing more ground in commissions, as vendors or suppliers of tourism are directly contacting their customers … Avoiding the “market chain” imposed by the major tour operators.

Regarding that if Facebook or Twitter will follow the same path of Groupon, I do not think, since these social networks are not part of the trade chain, as intermediaries, but rather as agents of advocacy and communication … That is why they are present today …

See more information:

http://www.forbes.com/sites/petercohan/2012/08/20/why-groupon-is-over-and-facebook-and-twitter-should-follow/

By,

Andres

 

Cómo usan las redes sociales los profesionales del marketing #infografia #infographic #socialmedia #marketing

21 Aug

Take a look!!!

TICs y Formación

Hola:

Una infografía sobre cómo usan las redes sociales los profesionales del marketing.

Un saludo

A Closer Look at How Marketers Are Using Social Media

A Closer Look at How Marketers Are Using Social Media [Infographic]

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Consejos para evitar que el ordenador acabe con tu salud #infografia #infographic #health

21 Aug

Especialmente para los que trabajan arduas horas en la oficina.

by

Andres

TICs y Formación

Hola:

Una infografía sobre consejos para evitar que el ordenador acabe con tu salud.

Un saludo

Working Out In The Workplace
Infographic by Visual News

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Julian Assange, Angel of Justice or Villain?

20 Aug

I watched this documentary and I think it is interesting to know the power of social networks and the truth hidden by governments and large corporations.

Watch and draw your own conclusions,

WikiRebels
by Andres

A sad truth … The experiment of Capitalism!

20 Aug

Watch and draw your own conclusions!

 by Andres